About Babel

Babel is a specialist public relations and social media agency launched in 2006 to provide services to the telecoms, media, technology and related sectors. The company was formed by Ian Hood and Narelle Morrison, two of the Europe's most experienced TMT sector consultants. Since its launch Babel has grown quickly on the back of unique industry knowledge, a creative approach, dedication to client service and results based delivery. The company delivers world class corporate and consumer campaigns to a range of challenger and established brands. Those campaigns are implemented across Europe and, via affiliate agencies, across the world. We marry traditional PR with a uniquely commercial approach to social media to create campaigns that consistently deliver the required result.

Ian

Ian's focus at Babel is on the design and implementation of creative and effective public relations campaigns for companies both large and small. His extensive experience includes strategic and tactical development for household names like Dell, Google and Tiscali, as well as campaign design and implementation for other leading companies and organisations including the Direct Marketing Association, the Digital TV Group, TVonics and Airvana.

Before launching Babel, as business development director at one of Europe's largest technology PR agencies, Ian designed a range of award winning campaigns and was instrumental in spearheading record growth. Prior to this Ian headed his own corporate communications & investor relations consultancy providing high level strategic advice to companies including UK cable operator NTL, Dell's EMEA division and THUS plc when he advised the company on a communications strategy for its highly successful IPO.

Ian was formerly director of communications & investor relations at cable TV company Telewest Communications plc where he took the lead communications role in a series of re-financing and M&A initiatives in addition to significantly raising the profile of the company and its senior management team. While at Telewest Ian designed and implemented the communications programme surrounding the launch of the company's digital television and broadband Internet services.

Narelle

Narelle is responsible for the strategy, management and effective implementation of client campaigns. With experience in agency and in-house roles, Narelle has a strong track record of launching new companies into Europe and building the profile of large and established brands. She also has extensive trade show experience, including Mobile World Congress and CeBIT, and strong relationships with business and trade journalists.

Widely recognised as a leading telecoms PR consultant Narelle has experience working with companies including Ciena, Alcatel, THUS plc, Jersey Telecom Demon Internet and Freedom2Surf, Research In Motion, LogicaCMG, and mBlox.

In addition, Narelle has much experience in the new media and marketing industries and has worked for companies including Experian, United Business Media, Reed Elsevier, NetBenefit, NetNames, and Servecast. Prior to launching Babel, Narelle led the telecoms and digital media practices at her previous agency where she had a pivotal role in growing the business from nothing to one of the largest technology PR agencies in Europe. Narelle's previous experience includes working with Chime Communications, marketing communications agency Big Group, and for one of the largest museum groups in Australia.

Working with Babel

We are extremely flexible in the way we work and we will always try to adopt the processes that best suit our clients. There are certain elements in the way we work that we treat as absolutes:

• Clients must have access to expertise
  • Founding directors involved in every account and always available to clients
• Strategy and objectives must be aligned to the client's
  • Desired outcomes identified up-front and campaigns designed to meet those objectives
• Campaigns have to go beyond the norm
  • Concentration on issues ownership and creative peaks underlined by on-going core activity
• Campaigns must have structure and measurement
  • Activity and timeline agreed ahead of implementation
  • Specific measurement attached to each activity
• Reporting structures that suit the client
  • Designed to maximise output and minimise administration
• Clients should only pay for what they get
  • If we don't deliver, you don't pay

Creativity & faultless delivery